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"I think for dating games specifically, it's a lot harder to attract female talent, just because as soon as you hear 'dating' you think 'risque' and there's a stereotype associated with that."Ĭody Vigue, who does game design and writing with Sad Panda, adds: "Something that's kind of incredible about the game industry is that even though there are these multi-billion dollar companies involved with it, it's still a very power-decentralized medium. Even having ladies in the industry coming forward and speaking out being leaders for this new wave of people who are getting into the industry would be fantastic. It's really cool to see these hackathons and these girls coding camps, but I still think there's a lot more that could be done. "They don't know they can get into games. "I wish there was more information out there when I was younger, because I think part of the problem is that girls just don't know," she says. "It's a lot harder to attract female talent, because as soon as you hear 'dating' you think 'risque' and there's a stereotype associated with that" Morgan Long And Long is passionate about the role visible, women-led games can play in encouraging other women to get their start in the industry, which she says in turn will result in more diverse content that will appeal to even more women, and so forth. Though Long didn't specifically go out of her way to seek women when looking for other creators to work on Crush Crush, she found diverse, talented creators who were excited about the content. And I think the writing is a big part of that." And they are really attractive, but they also have a lot of substance to the personality too. But we didn't care about doing that sort of fan service we wanted to craft the characters first. It's easy to put a cute girl in a warrior bikini and call it armor. ".I think a lot of dating games I've observed pander to the hyper-sexualization of ladies.
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The player can select their gender in both Crush Crush and Blush Blush, but it's largely irrelevant - Crush Crush provides women to romance, and Blush Blush is full of men So there's a larger portion of female players because we made the games for ourselves. "When Carmen I are brainstorming, we're coming up with funny stuff and romantic stuff that we'd want to see in the game. "I think because the creative team is majority females, we're really pouring in the sort of things we want to see in these games," Long says, speaking to along with other Sad Panda team members.
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Most of the studio's creative team working on both Crush Crush and Blush Blush - and a total of 11 of the studio's employees - are women, a point that Sad Panda CEO Morgan Long believes contributes to its game having a generally more even ratio of men to women in the audience. The studio gradually grew to a team of 18, and it's since gone on to build a spin-off aimed at female players called Blush Blush. If Nutaku can provide content made by and made for people of different genders and sexualities, he says, those people will turn up and stick around.Įnter Sad Panda Studios, a team formed around five years ago by a few friends who hacked together a mix between an idle game and a dating sim in their spare time. But we didn't care about doing that sort of fan service" Morgan LongĪcevedo says Nutaku is still a young company that offers a specific type of adult entertainment, but one way it tries to foster a more diverse audience is by ensuring a diversity of experiences on the platform, and making sure those experiences are high quality. "It's easy to put a cute girl in a warrior bikini and call it armor. Games like Crush Crush and Blush Blush are super important to us, and dating sims are our most popular games on the platform, which just contributes to that effect." "So at this point, we can say that a 35% ratio of our worldwide audience is female. "Our audience is majority male, but we are reaching a point where we want to ensure that we have not just inclusive games on our platform, but also that we are being open to hearing feedback in terms of the games that we're putting on Nutaku," Acevedo says. In fact, reaching gender parity in its user base is one of Nutaku's goals as it grows, with games like Sad Panda Studios' Crush Crush and Blush Blush helping it to get there. And the Adult gaming platform is interested in proving at least some of those stereotypes wrong - through its developers.Ī key point, says Nutaku marketing and communications manager Jeyson Acevedo, is that adult games aren't just a bunch of heavily sexualized women in games targeted toward men. Nutaku is acutely aware that there are stereotypes surrounding games about sex, dating, and even just romance.
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